This is mostly a review of the strategy Amazon is using with the Kindle DX and its chance of succeeding. You can read my Kindle DX review (technically a preview) if you’re deciding whether to buy it or not.
That being said …
That being said …
Positive Indicators and Things that indicate Kindle DX will succeed
Concrete Signs Kindle DX might succeed
- People are actually pre-ordering. We know from what various kindle blog sites are writing and what people are commenting at forums etc. that a decent number of people have actually pre-ordered the Kindle DX.
- Although the tone of nearly every kindle dx review at news sites and big blogs is negative, the anti-dx arguments all hinge on price or its inability to cook you breakfast (in addition to being an etextbook reader). Even in the recession there are a lot of people for whom $489 is not a deal breaker.
- Although the tone of nearly every kindle dx review at news sites and big blogs is negative, the anti-dx arguments all hinge on price or its inability to cook you breakfast (in addition to being an etextbook reader). Even in the recession there are a lot of people for whom $489 is not a deal breaker.
Indicators and Hints Kindle DX might succeed
- The amount of interest is high and is staying at the level of interest in the Kindle 2 -
Kindle DX Web Search Volume
- A lot of Kindle 2 owners are upset that a new product was released so soon and are trying to exchange – Surely, this means they feel the Kindle DX is worth the higher price.
- Signing up 3 of the major textbook publishers is a coup and indicates that Kindle DX might have very strong content options for students.
Things that do matter
- By announcing the price really early Amazon has anchored it i.e. people are not going to be shocked into inaction when it is released.
- In addition the lead time lets people get used to the more expensive price, and sets up the Kindle DX to even seem like a bargain if a $50 Kindle dx coupon were thrown into the mix down the line.
- Being the first company to announce a larger screen eReader available this year gives Amazon a distinct edge.
- The current interest and preorders give Amazon data on actual and potential demand and they can set up manufacturing accordingly. This, in my opinion, is the real reason for the ridiculous ‘preorder Kindle dx now and we’ll ship it sometime after a few months’ strategy.
- By announcing the price really early Amazon has anchored it i.e. people are not going to be shocked into inaction when it is released.
- In addition the lead time lets people get used to the more expensive price, and sets up the Kindle DX to even seem like a bargain if a $50 Kindle dx coupon were thrown into the mix down the line.
- Being the first company to announce a larger screen eReader available this year gives Amazon a distinct edge.
- The current interest and preorders give Amazon data on actual and potential demand and they can set up manufacturing accordingly. This, in my opinion, is the real reason for the ridiculous ‘preorder Kindle dx now and we’ll ship it sometime after a few months’ strategy.
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